Handwoven rugs have enjoyed great popularity as they help to make ordinary rooms warm, inviting, and stylish. In contrast to mass-produced rugs, handwoven rugs have a legacy of craft and tradition, and each is special. They not only provide comfortable flooring but also add a touch to a room, acting as the focal point or a minor accent.
When choosing a rug, the size, texture, colour, and material are significant for achieving both aesthetic and functional objectives. Wool has been a favourite among homeowners due to its softness, durability, and natural insulation, which help keep rooms warm during colder seasons.
Patterns on handwoven rugs are often based on local traditions and cultural heritage, meaning that every piece is more than simple decor; it is an artwork. Novica offers a variety of genuine rugs, each crafted with skilled craftsmanship and in line with the latest interior design trends. Small accent sizes and large statement rugs make handwoven rugs versatile, comfortable, classic, and beautiful. Choosing the right rug can enhance a meditation corner, living room, or bedroom, showing how powerful interior design decisions can be.
The 3x5 Wool Dhurrie in Graphite and Pearl Grey reflects the rich Indian heritage in rug-making. This dhurrie is a blend of ancient and modern and is designed by Sonik Sethi. The heavy graphite frame fades smoothly into pearl grey with subtle geometric patterns. Petite fringes give it a handcrafted look that mass-produced pieces cannot replicate.
This carpet can be used in a living room, bedroom, or meditation space. The wool yarns are soft and durable for daily use. As dhurries are handmade, each piece is unique in colour, size, and design. Customers can trust Novica for authenticity and quality.
100% wool with cotton warp for durability
Made in India using traditional techniques
Dry clean only for long-lasting preservation
Size: 60 in. L x 36 in. W for medium and small spaces
Pile height: 0.2 in. for slight texture
Delicate fringes for a decorative finish
Geometric design that complements interiors

The Winter Day rug is a 4x7 style suitable for large rooms, hallways, or seating areas. Designed by Mario Chavez in Mexico, it is inspired by polar regions where months pass with minimal daylight. The artist translates nature and light into wool weaving with natural dyes.
Slight colour variations make each rug unique. It is both stunning and practical, thanks to skilled handweaving. It suits formal and informal spaces, and the natural materials make it safe for homes with children or pets. Novica ensures authenticity and supports artisans.
100% wool for softness and warmth
Natural dyes ensure lasting colour
Handmade in Mexico using traditional techniques
Size: 7 ft. L x 4.1 ft. W for larger areas
Care: wash/dry in shade; light hand/machine wash
Each rug is distinctive due to natural dye variations

The Entrancing Zigzags dhurrie showcases Indian craftsmanship with striking zigzag patterns in bone and onyx. Compact yet bold, this 3x5 rug works as a welcome mat, hallway accent, or living room feature. The soft wool yarns are durable, and small fringes provide an elegant finish.
Every rug is handmade, so no two pieces are identical. Novica ensures genuine craftsmanship and durable wool pieces. This rug is ideal for homeowners who love bold patterns and want to add energy and style to their décor.
100% wool with cotton warp for strength
Traditionally handcrafted in India
Dry clean to protect quality
Size: 60 in. L x 36 in. W for versatile placement
Pile height: 0.2 in. for soft texture
2.8 in. decorative fringe length
Exclusive zigzag pattern to liven spaces

Handwoven rugs do not act only as decorative artefacts; they represent art, culture, and history. The Geometric Beauty dhurrie brings balance and calm with subtle graphite and pearl tones. The Zapotec Winter Day rug reflects nature through natural dyes and light-inspired themes. Entrancing Zigzags injects personality and energy with daring designs.
Every Novica rug highlights craftsmanship and attention to detail. Handwoven rugs offer warmth, texture, and personal meaning to décor while supporting artisans and traditional skills. With proper care, these rugs last generations — a meaningful investment in beauty, heritage, and comfortable living.