In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It`s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don`t mind being the tip of the spear—in short, we go first so you don`t have to. We`re glad you`re here.
