One European company that delved into this space early on is an online fashion retailer co-founded by Zahir Dehnadi and Bahman Nedaei in 2009. Since then, the company has grown to a team of more than 150 people and trades in more than 30 countries with their core markets being Germany, France and the UK. The company is headquartered in Aachen, Germany and has an office in London.
